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Thursday, October 6, 2011

Mon, Oct 3 – Why the API Changes Everything

As mentioned in our last blog post, we are starting development on an API for VirtaPay. This blog post explains a bit of the reasoning behind (1) why we are focusing on the API right now and (2) how the API could dramatically change and improve your experience as a VirtaPay user.

About the API

Our API (Application Programming Interface) will be designed to give programmers a simple and consistent way to access VirtaPay functions from their own websites. This will allow the creation of independent web services based on VP$, such as currency exchanges, digital and physical item marketplaces, and much more.
We expect to have the API ready for launch before the end of the year. As soon as it is ready for testing, we will invite developers to begin creating websites that use the API.
This changes everything. Our users will no longer have to wait for VirtaPay to develop new features. When the API is ready, anyone will be free to develop a website or web service that does exactly what they want, and then make it available to other VirtaPay users.

How the API benefits all VirtaPay users

As we just mentioned, the API will drive the creation of new web services that use VP$. We will sponsor the creation of multiple new types of services based on the VirtaPay API. We even have plans to help start open source projects for different types of services that use the API.
As a VirtaPay user, you will see the benefit when these new services launch. These services could allow you to earn VP$, spend VP$ (on both physical and digital goods) and exchange VP$ for other currencies.

How the API benefits developers / owners of the new web services

If you want to own and operate your own currency exchange, marketplace, online game or some other type of service that uses the API, you will have several options:
  • Program it yourself.
  • Hire a freelance programmer to program it for you.
  • If an open source project exists for the type of service you want to operate, then you will be free to download the open source project code and use that as your starting point. (We’ll have more information on this option when these projects are started.)
Those who develop new services will have an excited audience of 150,000+ active VirtaPay users, which we expect will grow to several million over the coming year. How you profit from your web service is up to you. There are a lot of options. For example, you could:
  • Run ads on your website or web service.
  • Charge access fees (in VP$ or traditional currency).
  • Charge a per transaction fee if operating a currency exchange.
  • Earn with a CPA network and operate a GPT (get-paid-to) website that pays users in VP$ for each action they take. (Make sure the CPA network allows you to use incentives and approves of your offer).
  • Create a game or service where users pay you in VP$ and then you cash out your earnings with one of the currency exchanges that will surely be created.

How the API benefits Premium members

As we just mentioned, the API will drive the creation of new web services. These new services will naturally draw in more and more users. This will benefit our Premium users (those who have activated Ad Sharing) in several ways:
  • As these independent services using the API grow, their users will need VirtaPay accounts. We expect that due to the growth of these independent services, VirtaPay may grow to several million users in the coming year. Every time one of these new users joins VirtaPay, if they didn’t follow a referral link, we will automatically assign them to an Ad Sharing group. That means that there could be hundreds or thousands of new users that “spill over” into your Ad Sharing network over the coming year.
  • In addition, everyone who has activated Ad Sharing will automatically be upgraded to Premium membership as soon as it’s available. Premium members will be our only affiliates for API licenses. These could pay out US$50 per month (or more) for each API license sale you refer. For example, 10 API license sales referred would pay out at least US$500 per month. The great part is that once someone develops a website based on the API, they are likely to keep paying every month for their API license. So, you continue to earn ongoing commissions every month for as long as your referred customers keep paying for their API license.
Note: If you haven’t activated Ad Sharing yet, it’s not too late. If you activate Ad Sharing now, you will be automatically upgraded to Premium membership when it becomes available. We will be sharing more details about what’s included in Premium membership soon. But, for now, you can read our previous blog post to get the latest details.

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